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37 AAPI-Owned Fashion Brands to Fall in Love With
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Thakoon

The brand: Designer Thakoon Panichgul relaunched his brand in 2019, pivoting from a luxury label to a pared-back direct-to-consumer model focused on functional, well-designed wardrobe essentials, like relaxed sweats, maxi dresses, and button-downs.

Where to shop: Online at Thakoon

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