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37 AAPI-Owned Fashion Brands to Fall in Love With
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Haerfest

The brand: Founded by brothers Tim and Dan Joo, Haerfest offers sleek bags (totes, backpacks, and satchels) and has since expanded its range to include tees, sweatshirts, and hats embroidered with the words "Nothing Changes If Nothing Changes," with 100 percent of the proceeds benefitting Stop AAPI Hate.

Where to shop: Online at Haerfest

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