Launched in February 2014, Negative Underwear "was created out of a desire to fill a space that felt totally ignored," cofounder Lauren Schwab shared. "When it came to intimate apparel, you had to choose between super fancy, frilly, or decorated and super functional, basic, and boring. It always felt like a compromise where nothing quite hit the mark. Nothing was speaking to the woman who cared about the practicalities of being comfortable — who wanted a base layer she could feel good in all day and night — but also cared about design, quality of craftsmanship, and supporting a brand that felt reflective of her overall aesthetic and style choices." With that in mind, Negative Underwear was created to occupy the negative space, the place where others aren't.
The brand believes in minimalism and stripping of unnecessary components (bows, ruffles, or ribbons) that make bras and underwear nonfunctional, impractical, or uncomfortable. Today the brand produces a wide selection of bras, underwear, bodysuits, loungewear, sweats, and sleepwear. Its Sieve collection, a popular buy for many, utilizes a power micro mesh sourced from Belgium to create the Sieve Demi Bra, the Sieve Triangle Bra, the Sieve Bra Top, and the Sieve Non-Wire Bra. The brand plans to expand in sweats, tees, and sleep toward the end of this year and next year.