How to Buy Telfar's Viral Shopping Bag

The strategic program offered everyone who wants to own a Telfar bag a chance to purchase one. For a limited timespan, customers were able to order one or as many bags as they'd like. The bags were then made to order and shipped quickly.

The first iteration was offered in August 2020, and the second followed later in March 2021. The third took place in October 2021 and the fourth occurred on April 14, 2022. Once all orders are placed, the brand began production and shipped out the bags within a specific timeframe.