Susan Alexandra Is Bringing Her Celebrity-Favorite Bags to the Metaverse

PS: How did the collaboration with Absolut.Land come about? Are you a longtime fan of the brand?
SA: The collaboration came about organically, they reached out to me and I was so excited when I saw their name come up. I'm a huge dirty-martini fan. That's my favorite drink. And I also have a couple pieces in the collection inspired by it. So yeah, I was really excited to work with Absolut. And then they explained what the project was and I was like, "Oh, OK. Yeah. I think we can do this." It all worked out really harmoniously.