PS: Why did you decide to enter the NFT space? Do you have future plans to expand?
Susan Alexandra: The NFT metaverse space is something that people have been saying for a while now that I should be getting into, and I'm always like, "OK, but I don't even know the first thing about it." It was this strange new world. The Absolut team helped guide me through the process, and now I want to continue with it.
Fashion is art, but we have to really keep in mind that people are wearing these pieces and they have to feel good and they have to be practical. And what I love about the metaverse is there's no restrictions on what's possible. If it's a shoe, it doesn't have to be comfortable. If it's an earring, it doesn't have to be lightweight. I could just make it total fantasy, and that's a dream as a designer.
