Rosalía Debuts as the New Face of Skims For Its First-Ever Bilingual Campaign
If you enjoy comfortable, everyday clothing items (as well as shapewear), chances are you like Skims. The Kim Kardashian-founded brand has created a reputable name for itself thanks to its A+ campaigns, quality designs, and online presence. Its latest campaign, which launched today, features Spanish singer-songwriter Rosalía, who's wearing Skims's Cotton Collection from head to toe. The collection is the brand's most tagged on social media ever and includes breathable, everyday essentials like underwear and loungewear that are designed for comfort. Rosalía's Skims debut comes right before her national tour for "Motomami" in July and is a huge win for the brand as it tries to expand globally. This is Skims's first-ever bilingual campaign in both Spanish and English.
"Rosalía's willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world," Kardashian said in a press release.
Shot and directed by Donna Trope, the Rosalía Skims campaign will debut on billboards, broadcast television, and digital platforms, aka it will be hard to miss. "I love Skims. They are so comfy and make me feel very sexy at the same time," Rosalía said in a press release. "I'm so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave." If you want to see the gorgeous campaign photos, as well as shop some of the looks, check it out for yourself ahead.
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Skims x Rosalía Cotton Collection
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Shop the Look: Skims Cotton Plunge Bralette
The Skims Cotton Plunge Bralette ($36) features adjustable shoulder straps as well as an adjustable hook back closure. Its power-mesh-lined triangle cups offer the perfect amount of support with a breathable cotton fabric. Once you put on this bralette, you'll forget you're wearing it.
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Shop the Look: Skims Cotton Rib Boxers
There's no longer a need to steal your partner's boxers, because the Skims Cotton Rib Boxers ($32) are essentially the same (but better). The boxers land midthigh and come in the Cotton Collection's breathable, stretchy cotton fabric.
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Skims x Rosalía Cotton Collection
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Shop the Look: Skims Cotton Jersey T-Shirt
Comfortable and breathable, the Skims Cotton Jersey T-Shirt ($48) will become a core part of your everyday wardrobe. Dress it up with jeans and wear it out, or keep it casual and pair it with your favorite sweats.
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Shop the Look: Skims Cotton Jersey Dipped Thong
Featuring a dipped front, the Skims Cotton Jersey Dipped Thong ($18) is both flattering and stretchy. Wear it high or low on your hips; it's meant to be styled either way.
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Skims x Rosalía Cotton Collection
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Shop the Look: Skims Cotton Rib Tank
Made to layer with breathable ribbed material, this Skims Cotton Rib Tank ($34) will quickly become your favorite top for lounging. The tank top sits right at the waist for a no-tuck fit.
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Shop the Look: Skims Cotton Jersey Cheeky Tanga
Who doesn't love a high cut? The Skims Cotton Jersey Cheeky Tanga ($20) sits high on your waist with minimal side coverage. Wear it around your house or to bed on stuffy summer nights.
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Skims x Rosalía Cotton Collection
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Shop the Look: Skims Cotton Jersey Underwire Bra
Get the support of an underwire bra paired with cozy cotton mesh with the Skims Cotton Jersey Underwire Bra ($44). The bra has fully adjustable straps, lined mesh for added support, and a hook-and-eye back closure.
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Shop the Look: Skims Cotton Jersey T-String Thong
Ths Skims Cotton Jersey T-String Thong ($16) is so comfortable, you'll barely remember it's there. The string sides sit low or high on the hips, and its thong back won't give you any panty lines.
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Skims x Rosalía Cotton Collection
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Shop the Look: Skims Cotton Jersey T-Shirt
The perfect crewneck exists, and it's the Skims Cotton Jersey T-Shirt ($48). It's finished with a sporty stitching and ribbed construction that gives it a relaxed and clean look.
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Shop the Look: Skims Cotton Jersey Dipped Thong
We mentioned the Skims Cotton Jersey Dipped Thong ($18) earlier but could rave about it again and again. The thong is perfectly stretchy and keeps its size throughout time.
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