How Major Fashion Brands Are Responding to the Roe v. Wade Ruling

Gucci has been posting about its Chime for Change campaign, which was founded in 2013 to create a platform specifically focused on fighting the global fight for gender equality. The brand has been urging followers to follow its Gucci Equilibrium community account and to learn more about the Chime for Change initiative in order "to support partner organizations that enable access to reproductive health and protect human rights, especially for the most vulnerable."

Ralph Lauren has been one of the companies to step forward and pledge to pay for any employees needing to undergo abortions. It also posted a statement to Instagram stating that it believes that the ideal of freedom includes a person's right to abortion.

Burch posted a passionate letter in response to the SCOTUS news. She states, "Empowering women is our company's guiding principle. This decision was a giant step backwards for women, but we are undeterred and know we need to step up now more than ever. I believe in a world where women are free to make choices that are right for them — and not be penalized for those choices." The long-time activist also included the importance of recognizing that this decision disproportionately affects women of color, young women, and low-income communities.

Balenciaga posted an Instagram post (now deleted, the Instagram feed has no posts currently) criticizing the decision by stating that its highest priority is to support the health and well-being of its employees and community. It also made it clear that it will extend its healthcare benefits to employees to include coverage for travel in order to receive proper abortion help and care.

Kering — the parent company of big brands including Gucci, Balenciaga, Saint Laurent, Alexander McQueen, and Bottega Veneta — released a statement that it, and all its brands, stand against the decision and for women. Gucci and Balenciaga both made posts on their individual accounts, but Kering enveloped all its brands in its supportive statement.

Levi's posted a blog post on its official blog, Levi Strauss & Co. Unzipped, and expressed its strong convictions against the decision. It states, "We stand strongly against any actions that hinder the health and well-being of our employees, which means opposing any steps to restrict access to the full range of reproductive health care, including abortion. Protection of reproductive rights is a critical business issue impacting our workforce, our economy, and progress toward gender and racial equity."

Prabal Gurung has never been afraid to make a political statement, and this SCOTUS ruling is no different. The company is offering a limited reissue of its "Girls Just Want To Have Fundamental Rights" and its "Nevertheless, She Persisted" T-shirts, where 100 percent of the proceeds will be donated to Planned Parenthood. The brand posted a passionate caption offering criticism against the SCOTUS decision and the US governmental system, urging followers to channel feelings of grief and anger into action.

3.1 Phillip Lim's namesake and cofounder, Phillip Lim, posted a statement on his personal Instagram and shared his thoughts and disapproval of the SCOTUS decision. He leads his statement with, "Let's be clear, the decision to over turn Roe v. Wade is not the will of the majority of Americans."

Alexander Wang posted a black-and-white post featuring a powerful quote from former Associate Justice of the Supreme Court Ruth Bader Ginsburg. Ginsburg had previously stated that access to abortion and the choice to make that decision is "central to a woman's life, to her dignity." In the caption, Alexander Wang offered a list of organizations to support, including NARAL Pro-Choice America, Planned Parenthood, and ACLU.

Altuzarra posted a simple statement on its feed, stating, "Reproductive rights are human rights." In the caption, it pledged to donate to organizations including Planned Parenthood and the National Network of Abortion Funds and encouraged followers and consumers to do the same.

Boss posted a black-and-white photo stating that in light of the SCOTUS ruling, it stands with women everywhere and wholeheartedly believes and supports women's independence and their right to choose.

The French brand posted a simple yet powerful statement reminding followers that it was created and founded by a woman for women and therefore stands with women and their right to make their own decisions.

Marc Jacobs had its second runway collection of the year featured just days after the SCOTUS ruling, and while it posted a Friedrich Nietzsche quote about choice in relation to creativity and its spring collection, it was timely and heavily correlated to the SCOTUS decision as well. The show was titled "Choice" and featured dystopian, modern looks that also featured facets of hope and protection.

The denim brand posted a slide post featuring the statement "Women's Rights are Human Rights" and expressed that the SCOTUS decision was indeed a setback for the US. It also offered resources and organizations to support in the Stories section of its feed and encouraged followers to donate.

Ganni posted a statement in all-caps that voiced the brand's strong beliefs that the unequal access to healthcare for different genders is not gender equality. It continued by offering transparent support for its employees: "Reproductive healthcare is a basic human right and we will support our teams in accessing it when needed, regardless of where they live."