PS: If you could summarize the contributions you've made to Puma in one word, what would you say?
JA: That's hard, because I feel like the brand has contributed so much. Maybe more than the consumer knows. Like, the first suede sneaker was called Puma Crack in 1948. Crack is what they called an athlete who is the most superior. When I learned about all these things, working on the show and the documentary for Puma, we talked about that history. To know where something starts is super important, that's how you pay homage to someone's legacy. As I dug through the archives, there are so many things people just don't know that the brand started. Like, we gave Serena Williams her first endorsement deal. Bur I'd love to know the word you think it is.
PS: I think it's cultural relevance.
JA: I love that.
