The Most Popular Designer Bag in Major Cities Around the World

Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

Have you ever wondered which designer bags are most popular in different major cities? Whether you're a longtime resident or vacationing somewhere for the first time, it's fascinating to know the go-to bags in your destination of choice. While some bag trends are universal, others are more specific to a certain locale; yes, top-handle bags were all over the runways, but New Yorkers may prefer Prada's nylon version while Parisians are enamored with the Louis Vuitton Speedy. As a fashion person, it's exciting to draw inspiration from local trends — and that includes having the most regionally coveted style on your arm.

Vivrelle's new partnership with Four Seasons Hotel Houston plays into that sentiment, allowing guests to borrow from a rotating selection of luxury designer handbags upon check-in, complimentary with their stay. Founded in 2018, Vivrelle is known for its membership club, which offers access to a shared closet replete with the finest accessories from Gucci, Prada, Bottega Veneta, Dior, and more. But you don't have to be signed up to test out the program firsthand in Houston.

In interviewing Vivrelle's Blake Geffen, cofounder of the luxury-accessories membership club — along with representatives of other bag resale sites, including Elizabeth Layne, Rebag's chief marketing officer; Rachel Koenig, a Fashionphile data analyst; and Sophie Hersan, Vestiaire Collective's cofounder and fashion director — we uncovered the bags that are currently most popular in some of the biggest cities in the world. This list is based solely on purchases within the last year, so it's safe to say these are the top contenders at the moment.

From Miami's obsession with the Hermès Birkin to London's love for the Louis Vuitton Neverfull tote, keep reading for the most popular bag style in 11 major cities. And if you're looking for inspiration for the rest of your outfit, we can share advice for what to wear in Boston, New York, Las Vegas, Italy, and Paris, for starters.

Most Popular Designer Bag in NYC: Bottega Veneta
vivrelle.com

Most Popular Designer Bag in NYC: Bottega Veneta

Vivrelle's Geffen says muted-tone Bottega Veneta bags like the Padded Cassette ($219 to borrow with a Couture membership) are on the rise in New York City. NYC-based customers also gravitate toward black Prada Re-Edition bags.

Most Popular Designer Bag in LA: Bottega Veneta
vivrelle.com

Most Popular Designer Bag in LA: Bottega Veneta

Vivrelle confirms that there's high demand for Bottega Veneta in LA, too. "Our LA members tend to love classic styles but are more willing to experiment with prints and color than those in other markets," Geffen tells POPSUGAR. So, for LA residents, the Jodie may be more appealing in shearling ($119 to borrow with a Classique membership) or a double-knot noodle rather than the signature Intrecciato weave.

Most Popular Designer Bag in Miami: Hermès
Getty | Raimonda Kulikauskiene

Most Popular Designer Bag in Miami: Hermès

The Hermès Birkin ($14,245) is most popular in Miami and Fort Lauderdale, FL, according to Layne at Rebag. Meanwhile, Delray Beach Rebag shoppers are fans of Louis Vuitton's Speedy Bandoulière.

Most Popular Designer Bag in Brooklyn: Chanel
fashionphile.com

Most Popular Designer Bag in Brooklyn: Chanel

Fashionphile's Brooklyn customers reach for Chanel's Caviar Quilted Medium Double Flap bag ($4,340, originally $4,825) in black most often. Another popular contender for the area? Louis Vuitton's Monogram Pochette Métis bag.

Most Popular Designer Bag in Las Vegas: Louis Vuitton
Getty | Edward Berthelot

Most Popular Designer Bag in Las Vegas: Louis Vuitton

In Las Vegas, Fashionphile sees most shoppers picking up Louis Vuitton's Monogram Saumur 30 ($625), which gives off an equestrian vibe with its cowhide-leather trim and envelope-style buckle. The messenger silhouette makes it easy for those on the go.

Most Popular Designer Bag in Houston: Louis Vuitton
Getty | Jeremy Moeller

Most Popular Designer Bag in Houston: Louis Vuitton

In Houston, the Louis Vuitton Alma ($1,500) is popular with Rebag shoppers, and it seems the brand is a hot commodity at resale sites across the board in this city, regardless of shape or colorway.

Most Popular Designer Bag in Chicago: Prada
Getty | Edward Berthelot

Most Popular Designer Bag in Chicago: Prada

Fashionphile's Koenig says that Chicago shoppers most readily purchase Prada's Prada Re-Edition 2005 Re-Nylon bag ($1,995), specifically in black. The purse shape veers slightly sporty and is a functional way to embrace the 2000s-fashion resurgence.

Most Popular Designer Bag in Paris: Louis Vuitton
Getty | Christian Vierig

Most Popular Designer Bag in Paris: Louis Vuitton

If you want to fit in with the Parisian fashion crowd, take your cue from local Vestiaire Collective shoppers, who invest in the Louis Vuitton Speedy ($2,773). This shape is the resale site's most popular purse globally, too.

Most Popular Designer Bag in London: Louis Vuitton
Getty | Edward Berthelot

Most Popular Designer Bag in London: Louis Vuitton

In the UK, Vestiaire Collective shoppers are big fans of the Louis Vuitton Neverfull ($2,299). The tote style has room for all the essentials, plus a wristlet insert for smaller items, which you can clip onto the interior.

Most Popular Designer Bag in Rome: Fendi
vestiairecollective.com

Most Popular Designer Bag in Rome: Fendi

Vestiaire Collective's Hersan confirms that the Fendi Baguette ($2,701, originally $2,818) is an Italian favorite. And the Milan-based fashion house boasts a wide assortment of styles to choose from.

Most Popular Designer Bag in Tokyo: Louis Vuitton
vestiairecollective.com

Most Popular Designer Bag in Tokyo: Louis Vuitton

Hersan says Vestiaire Collective's Japan-based clientele reach for the largest silhouette of all cities — the Louis Vuitton Keepall ($15,860).