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In Wegman's experience, most male clients think they should opt for a smaller diamond with higher color and clarity, but women typically prefer the opposite. Jewelers like Ring Concierge help customers strike the perfect balance, so they can play around with color and clarity to allocate more of their budget to size without sacrificing beauty. Wegman maintains that diamond make is the most important aspect of an eye-catching engagement ring, because it defines the level of sparkle.