This LGBTQ+- and Latina-Owned Brand Just Debuted the Cutest Pride Collection at Target
:upscale()/2023/05/09/955/n/1922564/9b990b30645ac1745f4668.04879888_.jpg)
Leave it to Target to drop the season's most colorful, catchy, and downright adorable apparel collection — and just in time for Pride Month, no less. The internet-loved retailer has teamed up with LGBTQ+- and Latina-owned lifestyle brand JZD for an exclusive Pride Month collection that's designed to help people of all ages celebrate the historic month — and support Latinx LGBTQ+ communities — in style.
"Being a Lesbian Latina married couple is who we are, and creating this capsule collection is our way we can honor and amplify our communities' stories," Jennifer Serrano and Veronica Vasquez, founders of JZD, said in a released statement. "The inspiration for the collection was rooted in our own journeys as we navigate this world as queer women with designs including sayings such as Bien Proud, Queer todos los días, Abracemos nuestra identidad, Si es amor no necesita explicación."
Available to shop online and in stores today, the JZD for Target Pride Collection marks the lifestyle label's second capsule with the retailer. The brands had previously collaborated on an apparel launch for Latinx Heritage Month as well. This newly debuted collection features six exclusive designs, from T-shirts to comfy shorts, all of which have been created to fit a wide range of sizes and ages — including adults, teens, and infants.
Keep reading to shop our favorite pieces from the JZD for Target Pride Collection.
:upscale()/2023/05/09/955/n/1922564/f1345eb2e7cfa4ec_netimgJ9CwMu.jpg)
JZD for Target Pride Bien Proud Short Sleeve T-Shirt
Jen Zeano Designs x Target Pride Bien Proud Short Sleeve T-Shirt ($12)
Even your toddler can join in on celebrating Pride Month with this light mint green T-shirt. The pullover style is available to shop in four sizes, so you can find the perfect fit for your growing kiddo.
:extract_cover():upscale():fill(ffffff)/2023/05/09/955/n/1922564/f1345eb2e7cfa4ec_netimgJ9CwMu.jpg)
:upscale()/2023/05/09/955/n/1922564/3cc1baf53e86ea1c_netimgdygGTY.jpg)
JZD for Target Pride Bien Proud Short Sleeve T-Shirt
Jen Zeano Designs x Target Pride Bien Proud Short Sleeve T-Shirt ($16)
This colorful T-shirt is cute, comfortable, and being that it was designed with Pride in mind, you'll want to wear it year-round. With its vibrant coloring, the breezy piece is easy to dress up or down as needed; you can pair it with high-waisted jeans and everyday sneakers for a casual daytime look, or go all-out with your Pride theme and team it with rainbow-colored pants.
:extract_cover():upscale():fill(ffffff)/2023/05/09/955/n/1922564/3cc1baf53e86ea1c_netimgdygGTY.jpg)
:upscale()/2023/05/09/955/n/1922564/a92b6b760309af7b_netimgvqSIBi.jpg)
JZD for Target Pride Baby Bien Proud Bodysuit
Jen Zeano Designs x Target Pride Baby Bien Proud Bodysuit ($10)
Start their Pride celebrations young with this adorable "Bien Proud!" bodysuit from the latest JZD for Target collection. The bright and sunny one-piece will quickly become a staple in your baby's wardrobe. And even when they start to grow out of it, you can simply swap it for a toddler-sized T-shirt, so the design can stay with them for years to come.
:extract_cover():upscale():fill(ffffff)/2023/05/09/955/n/1922564/a92b6b760309af7b_netimgvqSIBi.jpg)
:upscale()/2023/05/09/955/n/1922564/2cba38a7898c959d_netimgHSf5uA.jpg)
JZD for Target Pride Holding Hands Short Sleeve T-Shirt
Jen Zeano Designs x Target Pride Holding Hands Short Sleeve T-Shirt ($16)
Pride Month serves as a great time to celebrate LGBTQ+ communities worldwide — but that doesn't mean your ally-ship and support should stop there. This thoughtful T-shirt is designed to be worn year-round, and features a graphic of two silhouettes holding hands, with each one flaunting their own Pride-inspired nail design.
:extract_cover():upscale():fill(ffffff)/2023/05/09/955/n/1922564/2cba38a7898c959d_netimgHSf5uA.jpg)
:upscale()/2023/05/09/955/n/1922564/c4986091d413fe02_netimgZ0DKJg.jpg)
JZD for Target Pride Queer Todos Los Dias Short Sleeve T-Shirt
Jen Zeano Designs x Target Pride Queer Todos Los Dias Short Sleeve T-Shirt ($16)
You can wear your pride proudly every day with this bubblegum-pink tee. The fitted style features a bold red design across the front, which reads: "Queer Todos Los Dias." Team the top with some cheeky denim shorts and cool high-tops for a look you'll be excited to wear on repeat this summer — from the office to the airport and beyond.
:extract_cover():upscale():fill(ffffff)/2023/05/09/955/n/1922564/c4986091d413fe02_netimgZ0DKJg.jpg)