The Amazon Prime Day 2025 Fashion Deals We're Shopping
25 Fashion Prime Day Deals to Shop Before the Sale Ends Today, From Levi's to Hanes
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Amazon The Drop Kimi Ruffled-Shoulder Smocked Midi Dress ($35, originally $70)
The Kimi Ruffled-Shoulder Smocked Midi Dress from Amazon's in-house fashion brand The Drop is a fun and flirty summer dress that you'll never want to take off. It comes in a wide range of colors and prints, allowing endless styling opportunities — from dressing it up with heels to dressing it down with white sneakers. One of our editors wears it nonstop, which you can read more about the dress in our review of Amazon's The Drop.
Editor Quote: "I've been wearing this dress all spring and summer long, and it's such a flattering and comfortable piece that I always gravitate toward. The smocked detailing accentuates my curves in all the right areas without showing too much. Plus, the ruffle sleeves are so cute. The dress is made from quality 100 percent cotton; it's so soft yet breathable. The dress is also double-lined, so you won't be able to see anything underneath. The fact that this dress also has deep pockets is just the cherry on top." — Anvita Reddy, former assistant shopping editor