Officially launching in February 2022, Liberare's production began with Founder and CEO Emma Butler conducting research and testing products back in 2019. Butler wanted to help her mom, who lives with chronic pain in her hands, get dressed easier, and today touts the Everyday Easy-On Bra as a bestseller. It's a size-inclusive, wireless bra with a magnetized front closure and adjustable band designed for women with disabilities, chronic pain, arthritis, or postsurgery. The magnetic front fasteners and assistive grip loops for a no-pinch closure are specialties, according to the design team, who have a range of disabilities and are involved in testing products. Size inclusivity is also prioritized at Liberare, with bras ranging from A-G cups and bands from 30-44.
