See the Best Spring Ad Campaigns, Including Camila Mendes for Coach

The spring/summer season is here, and that means along with fashion trends, popular colors, sunglasses styles — and a whole new wishlist to shop — there's an entirely new set of fashion ad campaigns. Each year, designers offer up an inspiring crop of campaigns that mark the new season's aesthetic, from the endurance of '90s nostalgia to the emergence of tenniscore.

This season, one of the first campaigns to catch our eye was Camila Mendes for Coach. Set in a virtual world filled with overgrown daisies and a city backdrop, the actress looks Spring-ready in a sheer, yellow lace dress with a flirty floral print. She finishes the look with a black bra-and-panty set, combat boots, and the Coach Quilted Tabby shoulder bag with a complementary floral design. The "Find Your Coverage" campaign, a collaboration with virtual human, model and digital creator imma, also features Lil Nas X, Youngji Lee, Kōki, and Wu Jinyan.

Ahead, see more photos of Camila Mendes's campaign for Coach and keep scrolling for spring ad campaigns from previous seasons, including J Lo for Coach to Kendall Jenner for Calvin Klein. Inspiration for the warm-weather season awaits.