Strawberry Girl Isn’t Just For Makeup — How to Apply It to Your Fall Wardrobe

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By now, you've probably come across the "strawberry girl" aesthetic on Instagram or TikTok. If you've somehow missed it, here's a quick breakdown: Originally a makeup trend that one Mrs. Hailey Bieber brought into the spotlight as she so charmingly does, it's all about embracing pink and red hues, channeling a delicate, dewy, and blush-forward look. Think of it as that perfectly rosy complexion after spending a day outdoors or like you've smudged a ripe strawberry onto the apples of your cheeks. So dreamy for summer. But here's the thing: we're not ready to give up sun-kissed vibes just yet.

Though we're stoked to embrace a new-season switch up with our look come fall, we can't help but cling to summer's best parts. And let's face it, as we transition from balmy days to autumnal chill, the weather is still prettttty warm. So, why not infuse some strawberry-inspired style into your clothing choices with fresh-picked berry-tinged finds?

From cute dresses and cozy knits to accessories that seriously P-O-P, strawberry girl fashion is the way to go at the top of fall. Keep scrolling to discover our edit.

Old Navy Puff-Sleeve V-Neck Crepe Midi Dress
oldnavy.gap.com

Old Navy Puff-Sleeve V-Neck Crepe Midi Dress

Strawberry girl vibes are charming and sweet, just like this Old Navy Puff-Sleeve V-Neck Crepe Midi Dress ($50).

Ganni Red Mohair Cardigan
ganni.com

Ganni Red Mohair Cardigan

Before you're ready for nubby knits, try this so-fresh Ganni Red Mohair Cardigan ($475) before the weather fully dips.

Old Navy Sleeveless Mock-Neck Rib-Knit Mini Shift Dress
oldnavy.gap.com

Old Navy Sleeveless Mock-Neck Rib-Knit Mini Shift Dress

It's almost sweater dress season. Ease in with this Old Navy Sleeveless Mock-Neck Rib-Knit Mini Shift Dress ($37).

Bottega Veneta Tubular Jodie Mini Leather Tote Bag
mytheresa.com

Bottega Veneta Tubular Jodie Mini Leather Tote Bag

Try to find a more perfect strawberry girl bag than this Bottega Veneta Tubular Jodie Mini Leather Tote ($5200), we'll wait.

Simone Rocha Bubble Knit Mohair Blend Sweater
nordstrom.com

Simone Rocha Bubble Knit Mohair Blend Sweater

Likewise for this Simone Rocha Bubble Knit Mohair Blend Sweater ($490), it couldn't be better suited to such a sweet aesthetic.

Kate Spade New York Set In Stone Drop Earrings
nordstrom.com

Kate Spade New York Set In Stone Drop Earrings

Don't forget the jewels! These pink and red Kate Spade New York Set In Stone Drop Earrings ($98) are the ultimate strawberry girl add-on.

Birkenstock Arizona Big Buckle Teddy Sandals
shopbop.com

Birkenstock Arizona Big Buckle Teddy Sandals

These Birkenstock Arizona Big Buckle Teddy Sandals ($180) are a choice strawberry girl shoe for transitioning seasons.

Old Navy Fitted Rib-Knit Square-Neck Midi Dress
oldnavy.gap.com

Old Navy Fitted Rib-Knit Square-Neck Midi Dress

Default to this Old Navy Fitted Rib-Knit Square-Neck Midi Dress ($40) when you're ready to live your best strawberry girl sweater dress life.

Isabel Marant Etoile Orange Harveli Jacket
ssense.com

Isabel Marant Etoile Orange Harveli Jacket

This Isabel Marant Etoile Orange Harveli Jacket ($690) screams perfect strawberry girl shacket.

Old Navy Ruched V-Neck Crepe Top
oldnavy.gap.com

Old Navy Ruched V-Neck Crepe Top

Darling is the only way to describe this floral print Old Navy Ruched V-Neck Crepe Top ($30).

Sabina Musayev Christopher Pants
shopbop.com

Sabina Musayev Christopher Pants

The berry-toned, sparkly Sabina Musayev Christopher Pants ($275) are perfect for a strawberry girl's night out.

Old Navy Fit & Flare Long-Sleeve Henley Midi Dress
oldnavy.gap.com

Old Navy Fit & Flare Long-Sleeve Henley Midi Dress

This Old Navy Fit & Flare Long-Sleeve Henley Midi Dress ($50) is a perfectly desaturated approach to the strawberry girl aesthetic for neutral lovers.

Reformation Evan Cashmere Sweater Dress
thereformation.com

Reformation Evan Cashmere Sweater Dress

Go for this Reformation Evan Cashmere Sweater Dress ($378) when taking the sumptuous approach to strawberry girl fall.

Sezane Joe Coat
sezane.com

Sezane Joe Coat

There's no better outerwear piece than this Sezane Joe Coat ($420) for chilly strawberry girl days.