29 Reasons to Be Your Own Valentine and Buy Yourself a Chic Fashion Gift

"I've been eyeing this dream Everyday Cardigan from Jenni Kayne ($175) that I can live in for the next few months. It looks so cozy and I love that it has pockets so I can slip in my phone, ear buds, or lip balm at all times." — Lisa Sugar, POPSUGAR editor-in-chief

"I live in my Tory Sport leggings and I fell in love with this Tory Sport Sherpa Fleece Snap Pullover ($298) the second I saw it on the brand's website. I typically don't wear red, but it is February so it felt like the perfect time to shop this look." — Nikita Charuza, editor, Fashion

"February is also Black History Month, so I'm making an effort to shop Black-owned businesses like Amalfii, which provides us with the most eye-catching, unique basics. Sounds like an oxymoron, doesn't it? But I think you'll agree the South Park Long Sleeve Turtleneck ($52) is worth investing in to layer over your tanks and have some fun with your wardrobe." — Sarah Wasilak, editor, Fashion

"As far as I'm concerned, the nap dress is trending for as long as the pandemic is happening (and I'm consequently still stuck in my apartment). This short version, The Katherine Nap Dress ($75), replete with puff sleeves and a high neck, makes me feel like I'm an extra on Bridgerton in the best way possible." — Claire Stern, contributing editor, Fashion

"By far the most comfortable pants you'll ever try on are these Mother Denim The Springy Ankle ($248). They're somewhere between jeans and a sweatpant. I'll pair them with a ribbed tee and oversize cardigan for the days when I want to get dressed, but have a relaxed fit." — Dana Avidan Cohn, POPSUGAR executive style director

"Don't roll your eyes at me because Mansur Gavriel's Mini Cloud Clutch ($495) comes in the perfect Valentine's Day-friendly shade. IMO, the label's signature Flamma colorway is pretty much a neutral, and fit for any person with a confident, pack-a-punch personality. This splurge is the ultimate V-Day gift to myself." — SW

"I'm still not over my cozy phase and anyone who knows me knows I'm obsessed with anything fluffy. After searching high and low for new house slippers, I couldn't help but fall in love with Sleeper's Cream Shearling pair ($290). They're cozy and chic, so what else is there to ask for?" — Krista Jones, associate editor, Shop

"I am a big fan of any lingerie that comes in a sexy, feel-good material (think satin or lace) but also takes a somewhat sporty silhouette. The perfect match for me is the new Hanky Panky Signature Lace Camsiole ($52) and Hanky Panky Signature Lace Boyshort ($32) in this brilliant lemon shade." — SW

"These Notte Key To My Heart Earrings ($39) are not only cute, but affordable too. I love the brand so much because of its quirky designs that feel unique and stylish at the same time." — NC

"One of the best gifts I have given myself in 2021 has been the (slow and steady) transition to veganism. I'd like to make better choices when it comes to my clothing purchases as well. If I'm making healthy choices about what I'm putting in my body, I can extend those smart decisions to my wardrobe. I'm starting with this Glassworks London Navy Vegan Leather Blouson Jacket ($273) — a wear anytime coat that is cozy and versatile enough to justify the price tag." — SW

"This Holiday the Label Pyjama Pant Set in Cream Check ($179) not only looks chic as heck but is so darn cozy. I'm always looking for fresh ways to update my pajama drawer." — NC

"The fabric of this & Other Stories Draped Cupro Top ($59) puts it on the more sophisticated side, but it can easily be dressed down with some light blue wash denim jeans or up when tucked in a slip skirt or textured leather pants." — Shelcy Joseph, assistant editor, Shop

"I love that this Senreve Aria Belt Bag ($445) is vegan. The color is absolutely luxe and it's the perfect size to fit all my essentials ranging from my phone to my wallet and keys." — NC

"The Spiritual Gangster All Things with Love Old School Pullover ($88) says it all, and I love an outfit that speaks for me. Do all things with love." — LS

"New year, new bag, right? I can't stop dreaming about the Wandler Carly Mini Leather Shoulder Bag ($530). The sleek silhouette, double interior pocket, and cool chain strap ticks every box on my cool new bag wish list. I can already envision myself wearing it with sweaters and dresses for the rest of the year." — KJ

"Let's be real: shoes are optional right now. Because I'm not venturing outside anytime soon, I sprung for these insanely cozy, Ugg-inspired Italic Slippers ($45), specially designed with a shearling lining and an EVA sole to keep feet warm in the winter and cool in the summer. Did I mention they feel like I'm walking on actual clouds?" — CS

"I wanted to treat myself to a bamboo PJ set this month. I am in love with Cozy Earth's Long Sleeve Stretch-Knit Bamboo Pajama Set ($135, originally $169) in white because these are the softest PJ sets ever (check out the sheets too, if you are in the market!)" — DAC

"In my opinion, one of the best gifts you can give yourself is a zero-think, no-fuss outfit. I feel like the Cotton Citizen Lima Crew ($450) and matching Cotton Citizen Lima Sweats ($495) in oatmeal tint will also look pretty great with a glass of rosé in hand for a Valentine's Day at-home selfie. Coming soon." — SW

"For when I need to zhuzh up my look for a Zoom call — these Mejuri Chunky Hoops ($85) do the trick." — CS

"I'm just about getting ready to retire my sweatshirts and hoodies, but I still have comfort top of mind. The Babaton Sculpt Knit Longsleeve from Aritzia ($98) is both chic and easy to dress up or down, but something I won't be dying to take off at the end of the day. Easy to pair with trousers, jeans, and hey, even sweatpants, it's truly a versatile buy. It comes in three cool shades, and honestly, I probably need them all." — KJ

"My birthday, anniversary, and the birth of two of my children were all in the month of August during Virgo season. This delicate ByChari Diamond Virgo Necklace ($450) would make such a romantic Valentine's gift. All zodiac charms come in 14k gold or diamonds." — DAC

"I finally upgraded my phone and I have to get a new PopSocket because it truly is an iPhone must. This PopSockets All the Feels PopGrip ($10) reminds me of The Powerpuff Girls, and I'm all about that." — NC

"This Valentine's Day, I wanted something playful and kitschy that would still be cozy. GiGi Knit's Love Sweater ($250) is a perfect choice because its all-over print is sophisticated in black and white." — DAC

"I'm investing in this Friends-inspired Empathy T-Shirt ($30) just because." — LS

"I've been redoing my childhood room with stylish new pieces that feel more modern and this Willow Checkered Side Table ($550) feels like a fashion statement on its own. Just look at it! I can already imagine myself taking photos of cute jewelry pieces on it. Willow was started by Gretta Solie and Alex Cutler in the spring of 2020 out of a love and appreciation for tiles and using them in non-conventional ways. The brand sources all of its tiles from a family owned business on the East Coast and makes each piece by hand from start to finish in their studio in Los Angeles." — NC

"Socks may not be the most exciting purchase, but you can't argue that they aren't useful, especially in the dead of winter. This Madewell Ribbed Pair ($20) comes in a handy two-pack, in case you lose one in the laundry. Trust me, your warm toes will thank you." — CS

"There's something so dreamy about this LSF x Stripe & Stare Lace Bralette & Underwear Set ($60). I'm obsessed with all of the romantic prints used in this collaboration." — NC

"This Alp N Rock Selene Long Coat ($396, originally $528) is pretty perfect for talking long walks around the block when I need a little break from my computer during the work day." — NC

"Okay, I'm beyond obsessed with everything V.I.P puts out ranging from its colorful new collab with Les Benjamins to these adorable V.I.P x UGG Dog Booties - Chestnut ($80). I can already picture my dog in these boots this winter." — NC