Skip Nav
Workouts
Katelyn Ohashi's Michael Jackson Routine Went Viral, but Her Other Floor Routines Deserve a Perfect 10, Too
What Causes Belly Fat?
Weight Loss
4 Factors That Contribute to Belly Fat — and How to Combat Them
Does Drinking Water Boost Your Metabolism?
Weight Loss
The Relationship Between Water and Metabolism Is Like Any Relationship: Complicated
Fitness Gear
Velvet Sports Bras, Here to Make You Feel Like the Sweating, Shining Queen You Are
Fitness Gear
If You're Always Moving, You've Got to Get Your Hands on These 15 Leggings

Bodyform Period Ad

This Pad Advertisement Actually Shows Period Blood, and It's a Big F*cking Deal

Contrary to what popular tampon and pad ads would like the world to think, women's periods do not consist of a weird blue liquid. Countless commercials show the efficacy of their sanitary products by using blue dye instead of, you know, something resembling the color of actual period blood. Why? Because that would be simply too "taboo."

Enter Bodyform, a UK-based feminine protection brand whose mission isn't just to provide the necessary products for its customers' time of the month but to give people some real talk about a subject that plenty think should be avoided, despite it being one of the most natural things in the world.

The company broke barriers last year by being the first ever to show a real sanitary towel on TV, and this year, it's done it again with an awesome ad that features red period blood. The tagline of the video reads: "Periods are normal. Showing them should be too." You'd think this wouldn't be such a novel idea, but it still is — and it's never been done before.

ADVERTISEMENT

"As a leader in feminine hygiene, we want to change this by challenging the taboo and ultimately removing the stigma, making it even easier for anyone to talk about periods, now and in the future," Traci Baxter, marketing manager at Bodyform, told Cosmopolitan.

Watch the "Blood Normal" advertisement ahead, which, in addition to revealing the true color of period blood, also shows a man walking into a store and buying a pack of pads — casual as can be.

Latest Fitness
All the Latest From Ryan Reynolds