Skip Nav
Weight Loss
Melissa Lost 52 Pounds and Has a 6-Pack "For the First Time Ever"
Does Drinking Affect Your Memory?
Healthy Living
Are Your Drinking Habits Affecting Your Memory?
Jennie-O Ground Turkey Recall 2018
Healthy Living
Jennie-O Recalls 91,000 Pounds of Ground Turkey — Here's What You Need to Know
New Balance Iridescent Sneakers 2018
Fitness Gear
These Iridescent New Balance Sneakers Are All We Want in Life (Plus They're Super Affordable!)
Women's Health
Experts Give Warnings For Protecting Your Cholesterol — and Your Heart — on the Keto Diet

Bodyform Period Ad

This Pad Advertisement Actually Shows Period Blood, and It's a Big F*cking Deal

Contrary to what popular tampon and pad ads would like the world to think, women's periods do not consist of a weird blue liquid. Countless commercials show the efficacy of their sanitary products by using blue dye instead of, you know, something resembling the color of actual period blood. Why? Because that would be simply too "taboo."

Enter Bodyform, a UK-based feminine protection brand whose mission isn't just to provide the necessary products for its customers' time of the month but to give people some real talk about a subject that plenty think should be avoided, despite it being one of the most natural things in the world.

The company broke barriers last year by being the first ever to show a real sanitary towel on TV, and this year, it's done it again with an awesome ad that features red period blood. The tagline of the video reads: "Periods are normal. Showing them should be too." You'd think this wouldn't be such a novel idea, but it still is — and it's never been done before.

ADVERTISEMENT

"As a leader in feminine hygiene, we want to change this by challenging the taboo and ultimately removing the stigma, making it even easier for anyone to talk about periods, now and in the future," Traci Baxter, marketing manager at Bodyform, told Cosmopolitan.

Watch the "Blood Normal" advertisement ahead, which, in addition to revealing the true color of period blood, also shows a man walking into a store and buying a pack of pads — casual as can be.

From Our Partners
Can Keto Raise Your Cholesterol?
Can the Pill Affect Libido?
Is Loneliness Bad For Your Health?
What Not to Say to Single Women
Little Things Women Notice About You
Best Mushroom Drinks
Lolita's Impact on Pop Culture and Feminism
Books by Women Out Fall 2018
Tips For Staying Motivated
How to Make Fitness Resolutions You Can Stick To
Does Drinking Make Anxiety Worse?
Easy Healthy New Year's Resolutions
From Our Partners
Latest Fitness
All the Latest From Ryan Reynolds