McDonald's Hopes to Make Major Turnaround With Changes to Its Menu

Last year, McDonald's reported "one of its worst quarterly profit declines in years," according to The Wall Street Journal. This year, the numbers just keep plummeting, and CEO Steve Easterbrook has been urged to release a "turnaround" plan in hopes of boosting finances and keeping customers interested in menu items. The struggles for McDonald's come at the same time that Chipotle announced its ban on GMOs and Panera Bread announced the removal of artificial ingredients — signs that popular chain restaurants are listening more than ever to customers' complaints, and they're doing everything they can to keep people coming back.

McDonald's is getting up to speed and plans to make some important changes to its menu in an effort to increase sales, keeping in mind that people love the ability to customize their food and that many people care about higher-quality ingredients. The restaurant also announced plans to test all-day breakfast, which might be a game changer for some. "This was all about making sure we are nimble and anticipating trends," Easterbrook told The Guardian.