Wine clubs can be a great discovery tool, but few are as fun, interactive, or social as Bottle Bracket. Like traditional wine clubs, Bottle Bracket sends members periodic shipments of top-notch wine — in this case, four bottles every other month, for $100 per shipment. How it stands out from the saturated market is in format. Set up as a dinner-party-ready game, each shipment includes four bottles of the same varietal from the same region (June is Pinot Noir from Sonoma County, CA) with concealed labels. The game is in blind tasting and then ranking the wines (valued between $20 and $40) in order from least to most expensive using a March Madness-style bracket game board, and then seeing how accurate your ranking is, all while getting gleefully tipsy in the process.
— Nicole Perry, assistant editor
