Cheetos Is Launching a Fashion Line — Because Nothing Is Off Limits These Days

Updated on 3/26/2017 at 4:00 PM

After dipping their cheese-powder-covered toes into the waters of the beauty world with a bright orange bronzer product, the innovative team at Cheetos is foraying into the fashion world. Because what do they have to lose at this point? People will always be in love with the puffy, crunchy treats, even if they do leave their fingers (and clothes) caked in particles of artificial cheese dust for days on end.

The childhood (and, let's be real, adulthood) snack brand recently launched a new "snackwear line" on Betabrand, a retail clothing company and crowdfunding platform. The products in the collection could not be any cheesier (pun only semi-intended), but some of them actually seem pretty useful for Cheetos addicts. In line with the tried-and-true "form follows function" principle, these items are designed to solve common problems that snackers come across will munching on the cheesy bites (i.e. the "Snacking Gloves" aim to prevent the Cheetos fingers epidemic, while the "Snackspenders" have tiny pockets to store the snack when you get a sudden craving on the go).

These products aren't officially on the market yet, and Cheetos needs your input to make them a reality. You can check out conceptual illustrations of these potential fashion items on the Betabrand website and vote for your favorites. The winners will go on to become crowdfunding projects that could eventually be produced in the future. Our fingers are crossed for those Snacking Gloves!

Read on to catch a glimpse of the hilarious yet useful ideas that Cheetos has up its sleeves.

Cheetos Snacking Squares

This blazer is equipped with a secret refillable pocket of cheesy-finger-cleaning wipes. Because regular fabric pocket squares are so last year, am I right?

The Snackspenders

Keep your pants up and your tummy full with these suspenders that have tiny compartments to store your cheesy snacks in. Now this takes some dedication.

Shoulder Stasher

Shoulder pads are making a comeback, ladies! This women's blazer is complete with a hidden shoulder pocket to keep your Cheetos for those emergency afternoon cravings.

Easter Hiding Hat

Celebrate Easter in style with this purple-flower-adorned hat. It's got straw on it, too, for some extra UV protection. Oh, and let's not forget the secret compartment for storing snacks in case you simply can't wait until brunch to eat.

The Snackscot

Guys, your outdated silk ascots are about to get a much-needed upgrade. The Snackscot incorporates a pouch to hide your Cheetos in close proximity to your mouth. Convenience at its finest.

Snacking Gloves

We've been searching for this product since the first time our unsuspecting fingers were covered in neon orange cheese powder. These three-in-one gloves allow you to pull away a layer when it gets too dirty to reveal a clean pair underneath. And that lace trim — so trendy!

The Lapkins

Seersucker pants have never looked so good. Complete with detachable napkin panels, these pants solve the all-too-familiar problem of soiling your clothes when you wipe Cheetos crumbs all over them. Genius!

The Sound Muffling Muffler

The title of this one is pretty self-explanatory. This product is intended to muffle the noise made when opening your bag of crunchy snacks, so you can enjoy them as inconspicuously as possible.

Snack Stasher Dress

This fashionable dress has an oversize bow that's conveniently big enough to stow your Cheetos. The hidden compartment opens like a clamshell, so quickly accessing your snacks is as easy as can be.

The Parasol Pocket

Now this is what innovation looks like, people. When rain and hunger strike at the same time, this pouch-adorned umbrella is here for you.