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I grew up in Northern California going to Safeway, so when I moved to San Diego for school, you can imagine my confusion when I went into a Vons and found, well, a Safeway. The relationship between the brands is a long story, beginning with Charles Von der Ahe opening Von's Groceteria in LA in 1906. After various mergers and acquisitions, Safeway is now the parent company, but shoppers will still find stores branded as Vons in Southern California.