Hostess Is Celebrating 100 Freaking Years With — What Else? — a Birthday Cupcake

Hostess is celebrating its 100th birthday in a pretty special way: the indulgent snack brand recently introduced a Birthday CupCake as part of its annual CupCake Craze program. The new flavor is made to taste like — you guessed it — a birthday cake, and it features golden cake with rainbow sprinkles baked inside it and vanilla creme filling. The cupcake is then topped off with even more rainbow sprinkles, because obviously one can never have enough, and Hostess's signature squiggle.

In addition to the centennial snack, Hostess has also added two limited-edition flavors to its lineup: Strawberry CupCakes and Mint Chocolate CupCakes. Each flavor is available for purchase at grocery stores nationwide in multipack format as well as single-serve. Look ahead to get a more detailed look at the Birthday CupCake, and check out some that have already been spotted in stores!