Source: ED by Ellen
With celebrities like Gwyneth Paltrow, Blake Lively, and Reese Witherspoon entering the lifestyle market with their own sites and collections, Ellen DeGeneres couldn't stay behind the trend. "It's almost here! I've waited a long time to introduce you to EDbyEllen.com," revealed the talk-show host through Instagram. ED by Ellen is set to launch mid-June, but Ellen sent us into a frenzy when she teased pictures of the products on a secretive Tumblr page. The lifestyle collection includes home goods and accessories designed with the gender-neutral style that Ellen identifies with.
We're impressed with what we've seen of the selection of home decor products. So far, the collection features bedding, pillows, and ceramics in shades of indigo and crafty-cat illustrations. Ellen told Refinery29, "I don't think blue is for boys and pink is for girls. I don't think that exists anymore." The rest of the products range from $25 bar accessories to $495 throws, and we couldn't be more excited!
Source: Instagram user theellenshow