This Cool Swedish Brand Is 100% Based on Ikea Hacks
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Shopping at Ikea comes with its pros and cons. Pros: it's affordable and has a modern Scandinavian aesthetic that works in most spaces. Cons: since it's so popular, filling your home with Ikea can make it hard to expresses your individual style, and sometimes the pieces don't age well. Another Swedish brand, called Superfront and started in 2013, wants to bring you the pros of Ikea without the cons. It will help you modify your Ikea purchases past the point of recognition.
I visited the Superfront showroom in Stockholm, which had examples of customized kitchen cabinets and bathroom vanities on display. In Sweden, Norway, Finland, Denmark, France, Germany, Belgium, the Netherlands, and UK, Superfront will sells new fronts, tops, and sides to upgrade your Ikea kitchens, bathrooms, and other pieces of furniture. The offerings to the US market are fewer but almost as impactful, since even switching the legs on an Ikea sofa can make a huge difference. Currently, American customers can purchase legs, knobs, and pulls to ship to the US. Superfront founder and designer Monica Born says she hopes to offer more in the states soon: "We've noticed a very strong interest for our products in the US, especially on the coasts."
Tove Greitz, who works in the Stockholm showroom, told me that the company uses high-quality leather and metals for their knobs. That means they will age well and with character, something not typically said about Ikea furniture. Legs, which can go on Ikea beds and Besta furniture, typically cost $20 to $30, while knobs cost around $10 to $30 each. Tove told me that the Superfront customers she encounters want to "buy design, but for a good price," and because of Superfront, they're more open to shopping at Ikea.
Born, who collaborates with her husband, Mick Born, on the designs, describes the Superfront style as "modern timeless." She says: "We use materials, patterns, colors, and clean shapes that have an eternal vibe. We love simplicity." Explore the gallery for more insight from Born and photos of the gorgeous Superfront creations.