Target has done it again! We fell in love with the mega retailer's gender-neutral Pillowfort collection and swooned over its Cat & Jack collection, but its latest release is quite possibly the most adorable (and affordable) yet: Cloud Island. It's a Target-owned brand of nursery bedding, decor, bath, and layette. Think: everything from hip crib sheets to smart storage and sweet swaddles to funky art. "Target has seen incredible strength in our Kids business . . . and we've heard from guests that they're also looking for stylish and affordable options for babies and younger children," Mark Tritton, Target's executive vice president and chief merchandising officer, said in a statement.
With nearly 500 coordinating items — perfect for mixing and matching — Target hopes to simplify baby shopping by providing all the products parents need to decorate their newborn's nursery in one spot. And did we mention that it's put special thought into safety? Well it has, by adding special best-practice reminders to tags and keeping fabrics free of more than 300 harmful substances. You can shop the irresistible Cloud Island nursery bedding and decor collection starting May 28. Layette and bath items will be available in August.