October’s Best Home Launches, According to a Shopping Editor
12 October Home Launches We're Loving, From Quince to West Elm
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Fall has officially settled in, and October's home launches are serving up the cozy-but-glam touches we didn't even know we needed. Pinterest predicted Art Deco would have a moment this season, and they weren't wrong — think geometric patterns, luxe metallics, and vintage-meets-modern pieces that make your space feel like a boutique hotel (but, you know, one you actually live in).
And while we love pumpkin everything as much as the next person, this month's new arrivals aren't stopping at Halloween or Thanksgiving. Oh no. Brands we already adore — West Elm, Quince, Anthropologie, and a few more surprise favorites — are rolling out early holiday decor that'll have you daydreaming about Christmas tablescapes, twinkling lights, and stockings you actually want to hang. Yes, we said Christmas. In October. Don't @ us.
From sofas that instantly elevate your living room, to kitchen items that make cooking feel like a Pinterest board come to life, to decor that hits that sweet spot between whimsical and elegant, these launches cover every corner of the home. Velvet sofas, earthy rugs, warm throws, and playful holiday touches? Check, check, check, and check. Basically, October's home launches are like your favorite seasonal latte: warm, cozy, a little indulgent, and totally necessary.
Best Kitchen Find
Williams Sonoma Quick Bread Mix, Pumpkin Spice ($15)
The fall season comes with cozy blankets and oversized flannels, yes — but it also brings plenty of baked goods. Williams Sonoma reminds us of this with its latest October offerings, including seasonal treats. If you're in the mood for some fall baking, try its pumpkin spice bread mix. Made with real pumpkin and enhanced with a classic blend of cinnamon, ginger, and nutmeg, it's rich, delicious, and best served warm with butter or cream cheese.
Best Home Decor
Pottery Barn Sculpted Moose Object ($35)
While some brands are easing into fall with their latest launches, Pottery Barn is skipping — or rather, flying — straight to Christmas. Whether you're shopping for wreaths, stockings, holiday china, or even mantel decor like these adorable moose, Pottery Barn has it all. If you want to get a head start on the holiday season, this is the place to do it.
Best Butter Dish
Jonathan Adler Sirena Butter Dish ($75)
According to Pinterest's fall predictions, Art Deco is set to be a major theme — and Jonathan Adler's latest offerings embody exactly that: glamorous, vintage-inspired, yet refreshingly modern. Take this butter dish, for example. Its sea-inspired top paired with a gold base makes it a standout piece. It's the perfect addition to an old-school kitchen, or even a newer one that could use a touch of character. And let's be honest, come fall, our butter consumption always seems to go up.
Best Holiday Decor
Anthropologie Animal Icon Dog Stocking Holder ($78)
With the success of Anthropologie's $300 dog lamps, it's no surprise the trend has carried over into its holiday collection — and there's plenty to choose from. If you're looking for an advent calendar, whimsical holiday-themed table decor, or even inspiration you never would have dreamed up yourself (like this stocking holder), Anthropologie's latest collection is full of adorable finds.
Best Washable Rug
Rugs USA x Nate Berkus Floral Washable Rug ($115)
If Nate Berkus's name doesn't ring a bell from his many appearances on "The Oprah Winfrey Show," where he offered design advice to viewers, you've probably seen him on his reality series, "Nate & Jeremiah by Design," where he and his husband help homeowners tackle renovation disasters. Whether on TV or in real life, Berkus's designs are widely recognized. Rugs USA's latest offerings — including this rug — are all collaborations with him, and they're seriously great (and well-priced). Pictured here is the 5-by-8-foot style, but there are plenty more sizes to choose from.
Best Cozy Blanket
McGee & Co. Maja Faux Fur Blanket ($128)
As we settle into cooler weather, this blanket is giving us all the major cozy vibes we crave. It's part of McGee & Co.'s latest arrivals, which perfectly capture that warm, earthy, ultimate-hibernation mood we're about to slip into. Whether you like it or not, doesn't this blanket just make you want to curl up and watch a movie? I know it sure does for me.
Best Persian Rug
West Elm Sabine Reversible Persian Rug ($349)
One trend we're seeing in fall decor is a shift toward more ornate and earthy home pieces. Take this Persian rug from West Elm, for example. Its colors are rich and warm — and the best part? It's reversible, so you essentially get two rugs in one. Perfect if the dog (or an unfortunate wine spill) happens to ruin one side. I've linked the popular 5-by-8-foot style here, but there are plenty of other sizes to choose from.
Best Duvet Cover
Garden Walk Linen Cotton Duvet Cover by Sarah Sherman Samuel ($354, originally $394)
Once again, we're seeing natural textures from the outdoors brought inside, and this cotton duvet cover proves it. In collaboration with Sarah Sherman Samuel, it embodies all the key aspects of her signature style: warm and curated. If you're looking for more from Lulu and Georgia's fall collection, don't hesitate to explore the new arrivals section. It's packed with unique offerings, including a Christmas advent calendar.
Best Le Creuset Find
Le Creuset Signature Pumpkin Braiser ($360)
I'm not saying you need all of Le Creuset's new seasonal offerings, but gosh, we love this pumpkin braiser for serving casseroles, dips, and other fall-themed bakes. It's the kind of piece you'll want on the table for your next Thanksgiving (or even Friendsgiving) and that adds to your decor while at it. The harvest collection also includes other items at lower price points, like this spooky bat mini cocotte.
Best Dining Table
Cozey Ushi Dining Set ($1,260)
I'm a huge fan of the brand Cozey (hence my living room sofa), so when it released dining furniture, I had to check it out. What I love most is how well the brand designs for small-space living, and this dining set even comes in an extendable version, making it perfect for apartments or homes that only need extra seating occasionally. Available in walnut and oak finishes, as well as a few different styles and extendable or non-extendable options, there's definitely something for everyone.
Best Affordable Sofa
Quince Brennan Performance Velvet Sofa ($1,400)
If you love Quince's ever-popular fall sweaters, you'll likely enjoy its lineup of home goods, too. From stockings to hang by your chimney with care to cotton throw blankets perfect for draping over furniture, there's plenty to love in the retailer's latest collection — both in-store and online. One item I'm especially fond of is this velvet sofa, which is priced surprisingly well (though honestly, Quince delivering good prices is no surprise). It comes in over 10 fabric options and is available in both seven- and eight-foot sizes.
Best Polka Dot Sofa
Room & Board Sybil Bench Cushion Sofa ($2,499)
We know polka dots have made an impact in fashion, but in our homes? We thought maybe they'd never get that far, but alas — I stand corrected . . . in the best way. This dotted bench sofa adds just the right hint of old-school charm to your living room while still looking sophisticated. nd it comes in three lengths, too: 80, 90, and 100 inches. It's part of the furniture brand's newest arrivals, which include a handful of sofa designs we're loving.
Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.
