The Best Direct-to-Consumer Mattresses to Shop Online
10 Bestselling DTC Mattress Brands to Shop in 2025
8
Avocado Green Organic Mattress ($1,699, originally $1,999)
If you're looking for an organic option, the Avocado Green Organic Mattress is made with certified organic latex rubber foam, wool, and cotton. The hybrid mattress offers support and durability with 1,414 pocketed support coils arranged in five spine-aligning zones. Its latex foam base, wool layer, and cotton top cover offer temperature control to keep you feeling comfortable all night long.
Our former editor tested out the mattress and wrote about her experience in this Avocado Green Organic Mattress review. Aside from instantly noticing the lack of chemical smell as she unboxed it, she also loved the way it supported her different sleeping positions.
Editor Quote: "The mattress has this bounce-back feeling when you sit on it, knowing you're getting support from head to toe. . . . I sleep both on my side and back, and I found it the perfect amount of soft yet supportive. The wool is the real hero of this mattress; the organic fiber does what other materials can't. While it's known for wicking away moisture, making it temperature regulating (great for sweaty sleepers), it's also antimicrobial and resistant to dust mites. The material acts as a natural fire barrier, which is why you go without the chemicals here." - Krista Jones, former editor, Shopping
While the mattress passed her sleep test, it's worth noting that the organic materials don't come cheap. If you prefer a plush feel and want to opt for a pillow top like the one reviewed, be prepared to spend some extra money. Otherwise, save by going for the standard option, which is a medium-firm comfort level.