Eye Makeup

So, How Do Volumizing Mascaras Actually Work? A MUA Explains

11/28/2023

So, How Do Volumizing Mascaras Actually Work? A MUA Explains

In the beauty space, plumping typically comes into the conversation around one of two things: skin and lips.

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The 18 Best Mascaras of 2023 to Add to Your Collection

11/17/2023

The 18 Best Mascaras of 2023 to Add to Your Collection

Finding the perfect mascara is like dating.

The "Underliner" Makeup Trend Is a Red Carpet Staple For a Reason

11/07/2023

The "Underliner" Makeup Trend Is a Red Carpet Staple For a Reason

A graphic eyeliner look can take on many forms — it can be bold and commanding or soft and smudgy, or even floating and encrusted with crystals — but one thing is for sure: it commands attention.

The "Latte Makeup" Trend Is Celeb-Approved

11/03/2023

The "Latte Makeup" Trend Is Celeb-Approved

Hailey Bieber has been the poster girl for everything glazed doughnut — skin, nails, and even hair — but it looks like she's giving a new trend her stamp of approval: "latte makeup."

Meet Mascara Cocktailing: The Key to Longer, More Voluminous Lashes

10/25/2023

Meet Mascara Cocktailing: The Key to Longer, More Voluminous Lashes

Finding a mascara that accomplishes your desired lash look, whether that's length, volume, or curl, is one of the all-time most most satisfying makeup discoveries, especially since there's no shortage of formula options on that market.

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Goodbye, "Clean Girl" Aesthetic — "Marinated" Makeup Is Taking Over

10/10/2023

Goodbye, "Clean Girl" Aesthetic — "Marinated" Makeup Is Taking Over

Over the last year, Gen Z have been resuscitating Y2K trends like they're getting paid to do it.

‘90s Tightlining is Officially Fall’s Hottest Makeup Trend — Here's How to Do It

09/14/2023

‘90s Tightlining is Officially Fall’s Hottest Makeup Trend — Here's How to Do It

Whether you look to the recent New York Fashion Week runways for your daily makeup inspiration or you curate your TikTok feed to find all the hottest beauty trends, it's clear that tightlining is making a serious comeback.

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Summer's "Strawberry Girl" Makeup Is Hailey Bieber Approved

08/04/2023

Summer's "Strawberry Girl" Makeup Is Hailey Bieber Approved

Hailey Bieber has officially entered her "strawberry girl" era, and we're taking notes.

I’m Obsessed with Everything Blue for My Beauty Routine and You Should Be, Too

07/19/2023

I’m Obsessed with Everything Blue for My Beauty Routine and You Should Be, Too

The hold that Eiffel 65 had on the airwaves in 1998 cannot be overstated.

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Glossy Eyeshadow Is Taking Over Social Media Right Now

07/13/2023

Glossy Eyeshadow Is Taking Over Social Media Right Now

Summer is one of the best times to try out new beauty trends, and this year has seen no shortage of interesting looks to drool over.

10 Lengthening Mascaras That Will Kick Your Extensions Habit To The Curb

07/13/2023

10 Lengthening Mascaras That Will Kick Your Extensions Habit To The Curb

Correct me if I'm wrong but it feels like there are a million-and-one ways to enhance your lashes these days.

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The Prettiest Eye-Shadow Palettes For Your Wedding Day

07/10/2023

The Prettiest Eye-Shadow Palettes For Your Wedding Day

When it comes to occasions when your makeup needs to be on point, for most people, your wedding day is in the top three.