It Cosmetics

Nadiya Hussain: From "The Great British Bake Off" to Beauty

Nadiya Hussain has a number of strings to her bow.

It Cosmetics Just Launched a Brand-New CC Cream, and We Tried It First

IT Cosmetics's New Foundation Is the Only Thing That Could Replace Its CC+ Creams in My Heart

The reputation of IT Cosmetics's CC+ Creams precedes them.

Is IT Cosmetics' New Night Cream Really as Good as It Sounds? I Put It to the Test

It Cosmetics launched its first Confidence in a Cream Hydrating Moisturizer ($49) to exceedingly positive reviews — a covetable 4.6-star average out of five among 3,000-plus reviews on ulta.com.

It Cosmetics Wants to Blow You Away With Its Lash Blowout Mascara — Literally

King Kong and Ann. Pizza and pineapple.

The It Cosmetics Sale Is Almost Here, So You Can Stock Up on Your Favorites

The Spring weather must have put It Cosmetics in a generous mood because the brand just announced a major sale.

These Brushes Harness the Power of Crystals and Even Come With Matching Bracelets

Your obsession with crystals can now migrate to your makeup bag thanks to It Cosmetics.

It Cosmetics Is Having a HUGE Sale This Month — Here's What to Shop

The holiday season may still be a few months away, but It Cosmetics is already in a generous mood.

A Veteran Magazine Editor Explains What Celebrities REALLY Do to Look Good

If there's one person a beauty reporter loves interviewing, it's Linda Wells.

IT Cosmetics’ New CC Cream Is a Game Changer For People With Oily Skin

If you've ever seen before-and-after photos of someone using the IT Cosmetics CC+ Cream, you know the difference is jaw-dropping.

The Most Effective Dry Shampoo May Be Hiding in Your Makeup Bag

For the record, I would pretty much try any product, DIY miracle remedy, or voodoo ritual under the sun if it meant extending a good hair day an extra day (or three).

Riverdale's KJ Apa Looks Hot as Hell in a Hot Pink Wig

If only my eyebrows were pinkA post shared by KJ Apa (@kjapa) on Dec 20, 2017 at 6:50am PST