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Parade and Urban Outfitters Just Launched the Intimates Collab of Our Dreams
The internet's favorite underwear brand just made its first-ever foray into the market of in-person shopping, officially becoming more accessible than ever before and thus giving us even more incentive to stock up on its silky, universally comfortable pieces.
Malibu Barbie, Is That You? Sydney Sweeney Looks Stunning in Parade's Lingerie Campaign
Parade has its first-ever celebrity campaign star — Sydney Sweeney!
Affordable Underwear Brand Parade Launches a New Collection That Reduces Its Carbon Footprint
Parade is back with another collection of underwear, but this one is sustainable and leaves no lines under your clothes.
Holy 2000s! Madonna's Daughter Stars in Juicy Couture's New Underwear Campaign
Parade's Affordable Birthday Collection Is Full of Joy
Parade's underwear line has become such a hit over the past year because it encompasses the three key facts we all look for in a product: it's stylish, flattering, and comfortable.
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