Affordable Underwear Brand Parade Launches a New Collection That Reduces Its Carbon Footprint
Parade is back with another collection of underwear, but this one is sustainable and leaves no lines under your clothes. Universal by Parade uses Oeko-tex certified recycled fabrics that are super smooth and are meant to feel like you're wearing nothing at all. The underwear fits the shape of your body and moves with you all day long. To help the brand's mission of being sustainable, this collection is completely free of all harmful chemicals, features certified organic cotton lining, and is produced to neutralize Parade's carbon footprint.
"We're thrilled to be kicking off the second year of Parade with a recommitment to our DNA around leading the category in sustainability. We're proud to be launching the world's first carbon-neutral edgeless underwear — accessible to all at just $8. We've worked on this platform for over a year to create a fabric that's incredibly buttery-soft, smoothing, and invisible under clothes — it's the first pair I reach for in the morning. To reach our goal of carbon neutrality, we partnered with Native to offset all carbon emissions from each pair by investing in the conservation of over 14,500 acres of prairie land in Colorado. This is the first step in Parade's pledge to become completely carbon neutral by 2022 — from day one, we've always believed the fun choice should be the right choice," Cami Tellez, Parade's cofounder and CEO, told POPSUGAR.
Like its previous collections, sizing is available in XS to 3X, and pricing is affordable, with underwear starting at just $8. You can expect to see similar vibrant colors in its four classics styles: Brief, High-Rise Boyshort, Thong, and Hip Hugger. Keep reading to see the colorful campaign images and shop the collection, which is available now.