LiveXLive, a global digital media company focused on live entertainment, will produce and air Music Lives, a livestream festival featuring over 50 artists. To make things even more fun, TikTok is on board as a partner for the event. It will benefit MusiCares, a nonprofit organization affiliated to the Recording Academy that provides health, financial, and rehabilitation resources to music people in times of need.
Starting on Friday, April 17, 2020, fans around the world can watch 48 hours of nonstop livestreaming of over 50 performances on LiveXLive.com and its apps, the TikTok official account, and the LiveXLive official TikTok account. Breaking typical festival structure, Music Lives will flip the script by streaming all artists' performances from their living rooms, backyards, private studios, or hometowns.
Fans will have the opportunity to donate to MusiCares COVID-19 Relief Fund while streaming "Music Lives" in support of those in the music community affected by the current climate. Each "Music Lives" partner will also contribute to support the industry at large.
I'm personally overly excited about J Balvin's involvement with the festival. He will curate and host a block called "Pa' La Cultura" which will feature his DJ and longtime parcero DJ Pope, along with Anitta, Arcángel, Manuel Medrano, Fonseca, Eladio Carrión, Gente de Zona, Gigoló y la Exce, Rafa Pabón, Brytiago, Myke Towers, Kevvo, Rauw Alejandro, Mau y Ricky, Calle y Poché, and more, bringing Latin music into the space it rightfully deserves.
Music Lives will also include social-distancing-relevant programming around wellness, mindfulness, health safety, and more from industry-leading experts and artists. Throughout each performance, fans will be able to engage, chat, and share with other viewers and the community.
And, if you were worried that the festival overlaps with Global Citizen and the World Health Organization's One World: Together at Home on Saturday, April 18, you have nothing to stress over, since this is included in the Music Lives schedule to make for a music-filled weekend that we can enjoy from home, while also helping those who have been hit by the current global situation.