PS: What role did fashion play in the creation of the fragrances and the packaging?
IT: Creating a perfume felt like a natural progression in evolving my aesthetic. I really wanted to create a mini fragrance wardrobe to allow you to dress your moods. Fashion is the language of symbols and fragrance is the aura of your style.
RT: I wanted the graphics and the packaging to reflect Isabel's inside-out approach to fashion design — she puts all the wonderful secrets of couture into the seams. The insides of her designs are marvels of engineering and an artistic delight to peek at. This is why the inside of the box is painted with a whole entire universe, to delight the woman who owns it. Like Isabel's clothes, the inner workings of the design of the box are complex, but the results are a pleasure to look at.
