10 Latin American Beauty Brands You'll Want to Add to Your Vanity

The founder of Ayres, Alejandro Rasic, worked for brands like Estée Lauder, Kenzo, and Givenchy Parfums for 18 years, leaving only to launch his own aromatherapy body line. He was inspired by his Argentinian roots, including tango bars and music, to create a brand centered on fragrant natural oils. The brand's collections of hand creams, body lotions, bar soaps, and candles have names like Patagonia, Pampas Sunrise, and Midnight Tango.