10 Latina-Owned Beauty Brands You Want to Get Your Hands On ASAP

Regina Merson started Reina Rebelde as an homage to Mexican culture, especially the beauty routines she found in telenovelas. The beauty brand's product line celebrates women's multifaceted personalities by encouraging them to be both reinas and rebeldes. It features everything from eye palettes to lipsticks that all scream, "I have arrived."

Try: 4 Play Wet Dry Eye Color ($20)