"In countries where there is a lot of poverty, women are such an important force for the family. And sometimes they have to endure horrible things because they don't have the means to just pack up and leave. I want to give them something to be able to help themselves, to save some money, to be able to have more control of their lives," Sofia said because 10 percent of sales from EBY will go toward microfinancing loans for women looking to start small businesses.
"I love underwear! I won't sell something I don't believe in. It has to be good, and it has to be something I really use."