13 Amazing Beauty Products From Latina-Owned Brands You Need Right Now

Updated on 4/30/2018 at 3:21 PM

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One amazing byproduct of makeup and beauty products is feeling good, and not just in how you look. Sure, nailing a perfect cat eye or finally buying that right shade for your skin tone is like finding the holy grail. But beauty is about more than those things; it's also about feeling confident in your brand of choice.

It's no secret that the beauty industry lacks diversity, but growing brands run by women and women of color have thankfully been on the rise. Since women wear makeup for themselves, finding companies that honor that is important. That's why we've put together a list of the best beauty products from Latina-owned brands that can be found at Sephora inside JCPenney and at the InStyle Salon. These items will have you looking and feeling your best, since that's what beauty is all about.

Kat Von D Lock-It Concealer Crème

Finding a concealer that actually does what it's supposed to do can be life changing. The Kat Von D Lock-It Concealer Crème ($26) provides lush and full coverage, just the kind women want.

Kat Von D Lock-It Concealer Crème

From

$26

Bésame Cosmetics Cake Mascara

Bésame Cosmetics Cake Mascara ($25) is anything but your traditional wand mascara. This dry cake is activated with water and applied with a brush. Unlike other mascaras, it can be used as an eyeliner and brow filler, too.

Bésame Cosmetics Cake Mascara

From

$25

Kat Von D MetalMatte Mini Eyeshadow Palette

It's easy to blend a little shimmer into your day with the Kat Von D MetalMatte Mini Eyeshadow Palette ($39).

Kat Von D MetalMatte Mini Eyeshadow Palette

From

$39

It's a 10 Miracle Hair Mask

The It's a 10 Miracle Hair Mask ($26, originally $31) can be used every day or as a special treat for your hair to help bring it back to life after being damaged by styling.

It's a 10 Miracle Hair Mask

From

$26

Bésame Cosmetics Snow White Classic Color Lipstick

Snow White's look is iconic, and part of that is her red lip. With the Bésame Cosmetics Snow White Classic Color Lipstick ($24), you may not turn into a Disney princess, but you'll certainly rock a red lip like one.

Bésame Cosmetics Snow White Classic Color Lipstick

From

$24

Kat Von D Shade + Light Eye Contour Brush

Having a good brush is super important for crafting the right look, and the Kat Von D Shade + Light Eye Contour Brush ($27) lets you get those sharp angles you've seen in YouTube tutorials.

Kat Von D Shade + Light Eye Contour Brush

From

$27

Bésame Cosmetics Brightening Violet Powder

The Bésame Cosmetics Brightening Violet Powder ($22) is a finishing powder with a light violet scent that leaves skin looking smooth and matte.

Bésame Cosmetics Brightening Violet Powder

From

$22

The Original Beautyblender

For those looking to step up their blending game, The Original Beautyblender ($20) helps you perfectly achieve a streak-free application.

The Original Beautyblender

From

$20

Bésame Cosmetics Ever After Translucent Pearl Powder

You don't have to be a Snow White fan to love the Bésame Cosmetics Ever After Translucent Pearl Powder ($35), which sets your makeup until you're ready to have it come off.

Bésame Cosmetics Ever After Translucent Pearl Powder

From

$35

Beautyblender Liquid Blendercleanser

Not cleaning your makeup tools is beyond gross and can lead to a buildup of bacteria. Keep your Beautyblender clean with Beautyblender Liquid Blendercleanser ($13).

Beautyblender Liquid Blendercleanser

From

$13

Kat Von D Studded Kiss Crème Lipstick

The Kat Von D Studded Kiss Crème Lipstick ($19) manages to feel edgy and classic at the same time with its studded case and perfectly smooth application that comes in 41 shades.

Kat Von D Studded Kiss Crème Lipstick

From

$19

It's a 10 Miracle Leave-In Plus Keratin

Keep hair looking and feeling smooth with It's a 10 Miracle Leave-In Plus Keratin ($17, originally $21), which is a nourishing treatment that will leave hair feeling soft and more manageable.