8 Latina-Owned Vegan Beauty Brands You Need to Know

In Northern California, Vive Cosmetics is putting on for the culture with its cherished collection of lipsticks, highlighters, and makeup accessories. Behind the scenes, owners of the vegan and cruelty-free line Joanna Rosario-Rocha and Leslie Valdivia are ensuring their products are accessible and portray the heterogeneity of Latinidad, from gorgeous beso-proof liquid lipsticks like Spanglish, and cremosa matte lipsticks like Piel Morena, to the models they book to represent the brand.