These Afro-Latinx-Owned Beauty Brands Have Transformed My Routine

In the process of repairing her curls from heat damage, Rizos Curls founder Julissa Prado — who has Afro-Mexican heritage on her dad's side — started formulating her own curly-hair products using natural ingredients like aloe vera and coconut oil. She launched her brand with the mission to inspire curly-haired Latinas to love and embrace their natural hair.

"Rizos Curls is a direct reflection of me and of our current diverse community and culture. We're not just a brand of high-quality natural ingredients but a brand deeply rooted in curls, community, and culture," Prado told us. "Our priority is to deeply understand them and celebrate them — from curl type to culture."