These Afro-Latinx-Owned Beauty Brands Have Transformed My Routine

Rafaela Gonzalez was inspired to create her own clean beauty line after coming to the realization that products targeting Latinas and women of color were often formulated with harmful ingredients. She also realized that many of them lacked the luxury factor she loved despite the buying power Latinas and Black women have in the beauty market. "Seeing a need for inclusion in what we consider clean beauty changed the direction of the brand for the best," she said. "Now we aim to inspire confidence and self-worth through luxurious and high-performance products our customers can trust, while also highlighting the importance of inclusion in clean beauty."