Consy Toribio, who currently resides in Pompano Beach, FL, was born in the Dominican Republic and was inspired to launch Dominican Curly after going through her own natural-hair journey. "Even though I have lived most of my life in the States, the 'hair-straightening culture' that comes with being Dominican was still very much a thing for me. I straightened my hair from a very early age — maybe 9 or 10 years old — and stopped when I was 21 and graduating college," she said. "I straightened my hair because all of the women in my life did the same. We were raised believing that naturally textured hair was bad, hard to manage, and wasn't beautiful."
Toribio said she found herself after going natural. "Dominican Curly is the product of that enlightenment, and returning to my natural hair had such a huge and positive impact on me. It also gave me the desire to help other women reach that as well," she said. The mission behind Dominican Curly is that "all hair is good hair."
