15 Latinx-Owned Beauty Brands to Help Serve Your Annual Sala-Inspired Glam

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After skipping big, family holiday gatherings, due to the COVID-19 pandemic in 2020, we are so looking forward to getting glammed up and safely reuniting with our extended families this holiday season. But our beauty closets and glam cabinets are definitely in need of a refresh. We are beyond ready to load up on some new makeup, hair and skincare products, so we're turning to some of the best Latinx-owned beauty brands out there to help us ace our sala-inspired holiday glam this year.

From moisturizing hair treatments to prep your rizos for noche buena to the perfect golden highlighter for your New Year's Eve hangout with your primos, we've picked out some of our very favorite beauty products from Latinx-owned companies to help you up your sala season glam game in 2021, now that you actually get to celebrate with other people again.

Reina Skincare The Queenly Glow Serum
reinaskincare.co

Reina Skincare The Queenly Glow Serum

Afro-Latinx owned company Reina Skincare makes this amazing The Queenly Glow Serum ($10) that doubles as a highlighter. It's full of nourishing ingredients like grapefruit essential oil and aloe vera and can be used with or without makeup to create a gorgeous dewy glow.

Rizos Curls Light Hold Gel
target.com

Rizos Curls Light Hold Gel

Keep your rizos exactly where you want them throughout all of your holiday parties, without losing bounce and volume, with Rizos Curls Light Hold Gel ($20). It's sulfate-, silicone-, and paraben-free and is made with moisturizing, clean ingredients like flaxseed and aloe vera.

Tresluce Beauty Cream Blush
treslucebeauty.com

Tresluce Beauty Cream Blush

The Ready to Bounce Cream Blush ($16) from singer Becky G's Treslúce Beauty is a super-cool multipurpose product that can be used on cheeks and lips. It's jelly textured but has a powder finish and comes in six gorgeous shades to accommodate various skin tones.

Reina Rebelde Bomba Lip Brilliance
reinarebelde.com

Reina Rebelde Bomba Lip Brilliance

If you need the perfect lippy for sala season, definitely consider the Lip Brilliance gloss in Bomba ($15), from Reina Rebelde. It's a gorgeous universal mauve shade that'll look great with a lot of different outfits. It's also paraben-, pthalate-, and cruelty-free, so you can feel good about using it.

Birdy Lashes  Lash Set
birdylashes.com

Birdy Lashes Lash Set

If you want to up your lash game for the holidays, we highly recommend Birdy Lashes BL X DOAI Lash Set ($35). This set was made in collaboration with Latinx retailer Daughter of An Immigrant and includes a set of wispy lashes, a compact mirror and lash case, a makeup bag, and a 2-in-1 liquid liner and lash adhesive. A portion of the proceeds from each purchase goes to an organization that supports indigent refugees, deportees, and other migrants in the U.S. and Tijuana.

Valdé Beauty Armor + Lip Set
valdebeauty.com

Valdé Beauty Armor + Lip Set

Although it's on the pricey side, the stunning Valdé Armor + Lip Set ($199) is worth the splurge if you're looking to treat yourself. It includes a beautiful gold storage box, a protective lip product case with a built-in magnifying mirror, a refillable lip product, a faux suede protective pouch, and more. You can even have the set engraved.

Alamar DesNUDEAs Full Collection Bundle
alamarcosmetics.com

Alamar DesNUDEAs Full Collection Bundle

If you love a nude gloss but like options too, Alamar Cosmetics DesNUDEAs Full Collection Bundle ($45, originally $90) is a great option. It features six nude glosses in shades from the palest, peachy pink to a deeper, '90s-inspired brown. Plus, buying the set offers a savings of more than $30, compared to buying each shade individually. All Alamar Cosmetics products are ethically sourced and cruelty-free.

Bomba Curls Forbidden Hair Mask
bloomingdales.com

Bomba Curls Forbidden Hair Mask

If your pelo is in need of some TLC ahead of your next holiday get-together, the Dominican Forbidden Hair Mask ($28) from Bomba Curls should do the trick. It's an intensely moisturizing deep conditioner that's made with ingredients including cinnamon, pistachio oil, and cupuacu butter. It's also texture-friendly and free of silicons, sulfates, parabens, pthalates, and synthetic dies and fragrances.

Luna Magic Nude Eyeshadow Palette
lunamagic.com

Luna Magic Nude Eyeshadow Palette

We cannot get over the gorgeous shades in the Luna Magic Nude/Desnuda Eyeshadow Palette ($16), and it's such a good price, too! It includes nine, shimmery jewel-tone shades that are absolutely perfect for understated but impactful holiday glam. They're designed to flatter all skin tones, so no matter your complexion, these shadows will look gorg.

Vive Cosmtics Dímelo Cremosa Matte Lipstick
shoplatinx.com

Vive Cosmtics Dímelo Cremosa Matte Lipstick

This beautiful burnt red shade of Vive Cosmetics Cremosa Matte Lipstick ($18) is the perfect holiday red. It's bold and sexy without being too over-the-top. The vegan formula offers full coverage with a satiny finish, and it's formulated with moisturizers and antioxidants, so your lips will feel great after wearing it as well.

Hello Updo Scrunchie
shoplatinx.com

Hello Updo Scrunchie

This oversize scrunchie ($24) from Hello Updo can help you pull off an instant updo to complete your holiday look, even if you have a head full of thick, long curls. That satin finish makes it just dressy enough to wear anywhere, so it'll be super versatile for you throughout the season. The scrunchie is available in black or white.

Midas Cosmetics Zero Flaws Setting Powder
midascosmetics.com

Midas Cosmetics Zero Flaws Setting Powder

Keep your makeup picture perfect all day long with the Midas Cosmetics Zero Flaws Setting Powder ($12). Available in five shades from "light" to "extra rich" (we love that!), this talc-free, semi-translucent milled setting powder is meant to blur pores and keep your makeup in place with a semi-matte finish.

Chaos Makeup Kaleidoscope Rainbow Highlighter
chaosmakeup.com

Chaos Makeup Kaleidoscope Rainbow Highlighter

If you're looking for a dedicated highlighter, we are in love with the Kaleidoscope Rainbow Highlighter ($26) from Chaos Makeup. It's just so pretty! Not only does it come in an adorable clamshell pan holder that reminds us of the makeup sets we played with as kids, but the all-natural pressed powder formula creates an amazing iridescent glow.

Sweet Street Wing Queen Liquid Eyeliner
sweetstreetcosmetics.com

Sweet Street Wing Queen Liquid Eyeliner

Girl, get your wing on. The winged liner trend isn't going anywhere. It's a classic look that brings all the drama without looking tacky or overdone. Make your wing as subtle or exaggerated as you like with Sweet Street's Wing Queen Liquid Eyeliner ($20). This richly pigmented eyeliner is basically like a marker, so it's super simple to apply, and leaves a beautiful satin finish.

Beautyblender Bounce Skin Tint
sephora.com

Beautyblender Bounce Skin Tint

If you didn't know that Beautyblender is a Latinx-owned company — now you know. The brand that created the tear-drop shaped sponge that revolutionized makeup application now has its own makeup as well. The BOUNCE Always On Radiant Skin Tint ($29) gets rave reviews from users thanks to its long-wearing, natural finish that enhances the complexion rather than covering it up. It comes in a whopping 20 shades, which means you shouldn't have any trouble finding one to give you that perfect glow this sala season.