The Concept: "The atlas appeared out of nowhere — as big as a car and as heavy as that same car. Folks gathered and cried, 'Let's move it together!' Ayn could only laugh as she spat into both hands, bent at the knees, and cleanly jerked the tome up. With the weight of the entire world's geography bearing down on her tiny frame, she shrugged and said to the stunned crowd, 'The only way to get things done around here is to do it yourself.'"
The Real Deal: A Russian-American writer, Ayn Rand is known for penning the novel Atlas Shrugged. And Rand McNally? That's a US publisher of — you guessed it — atlases.