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Reese Witherspoon, one of many actresses who have grown tired of being asked gendered questions by reporters on the red carpet, launched a campaign this season called #askhermore. The movement encourages journalists to engage in more interesting dialogue, and the hashtag was trending on Facebook and Twitter throughout the Oscars. As a result, a distinctive effort was made by red carpet interviewers to shake up the conversation and ask more than just "what are you wearing?"