The Paradox of Choice Is Out, and Love Is In
"Love is making a comeback in 2019," Hesam Hosseini, CEO of Match, told POPSUGAR ahead of 2019. "Singles are growing tired of swiping culture and have become more intentional about dating, seeking meaningful, long-term connections on dating apps."
Hosseini was definitely on to something. While hundreds of articles are out there about how the paradox of choice is preventing folks from finding happiness, I'd like to take a moment to give today's singles a bit more credit. We're not dummies. While swiping can be fun, we know that if we actually want a partner, eventually we'll have to make a choice. For those of us who have been on the apps for more than a year, I predict we'll see less swiping and more getting creative about alternative ways to meet people.