Skip Nav
Nordstrom Sale
WHOA — These Popular Baby Products Are All on Sale at Nordstrom Right Now
Dad's Story About Toddler Supporting Him While He Pooped
Fatherhood
Dad Had Diarrhea in Public Restroom With His 4-Year-Old — and Her Response Is Giving Us So Much Glee
Parenting News
Baby Born at a Chick-fil-A Leaves With Nuggets For Life and the Promise of a First Job at 14

Halloween Commercial About Gender Nonconformity

If This Halloween Commercial Doesn't Clinch Your View on Gender Norms, Nothing Will

We've all read enough moving essays and Facebook posts about boys who wear dresses or pretend to be Elsa from Frozen to know that it's OK for kids to break away from gender norms. But that certainly doesn't mean, for parents, at least, that it's easy.

In a heartwarming new commercial, released just ahead of Halloween, a couple grapples with just that.

In the short PSA, a happy family is carving pumpkins when Mom pulls out the costumes the kids requested. The son and daughter run upstairs gleefully as Dad looks on hesitantly. While trick-or-treating, the parents watch from a distance as their little Wonder Woman and Batman knock on doors. It's only at the end of the video, when the kids are being put to bed, that we realize who is wearing which costume.

In that instant, we better understand the father's earlier look of concern, the mother's quiet words of encouragement, their silent relief when a neighbor doesn't cast judgment.

Yes, it's hard to imagine how we'd handle such a scenario, but this ad, titled "My Heroes," serves as a poignant blueprint for parents while also making us realize what we've long known . . . that a boy dressing up as his favorite superhero is not a big deal at all.

From Our Partners
Halloween Birthday Cakes
Scream Movie Trivia Quiz
Tips For Attending Mickey's Not-So-Scary Halloween Party
Year-Round Halloween Instagram Accounts
Three Lakes Winery Pumpkin Wine
Coffin-Shaped Bath Tray
Toddler Halloween Costumes 2018
Mom Forgets to Buy a Halloween Costume
Kids Dress as Chip and Joanna Gaines For Halloween
Babies in the Hospital Dressed Up as Pumpkins For Halloween
Celebrity Family Halloween Costumes 2017
Mom Turns Daughter's Wheelchair Into Princess Carriage
From Our Partners
Latest Moms
All the Latest From Ryan Reynolds