Skip Nav
Halloween Costumes 2018
These Easy Thomas the Tank Engine Halloween Costumes Will Make Kids Scream "All Aboard!"
Halloween
Halloween Merchandise Is Popping Up All Over Disneyland, and We'll Take It All, Please
Gifts For Women
The Best Gifts For Moms Whose Favorite Word Is the F-Word
Home Shopping
Parents Can't Get Enough of These Cozy Bean Bags That Turn Into Full-Size Beds
Halloween
Take Me to Your Leader, Target! These Halloween Drinking Glasses Are Perfection

Strong Moms of Sick Kids Mother's Day Commercial

This Soul-Crushing Ad Shows Just How Strong Moms of Sick Kids Are

Most parents will never know what it's like to care for a sick child — not the ones with snotty noses and low-grade fevers, but the ones with real, chronic, sometimes-fatal illnesses — and that's a good thing. It's a pain no mom should have to bear, but many do, and a soul-crushing ad is shedding light on just a glimpse of what that struggle is like.

In honor of Mother's Day, SickKids Foundation, a children's health nonprofit, released the 90-second commercial. In it, there's a mom praying in a church pew, a mom screaming and bashing her fists against the steering wheel in a vacant parking lot, and a mom breaking down in tears as a nurse explains how she'll have to care for her sick infant. Those watching can almost feel the anguish. Almost.

Then, each of these moms literally wipes away the tears, picks herself up, and gets to work. It's remarkable.

The organization's message? "For every kid in hospital who's missing childhood, there's a mom staying strong."

Unlike most ads you watch, take action after you see this one. As SickKids implores, stand with these moms to "help their kids get back to just being kids." And may you never have to know this kind of strength.

From Our Partners
Robert Irwin and Kevin Hart on Tonight Show September 2018
A Star Is Born Trailer With Muppets Video
Reese Witherspoon, Lenny Kravitz, and Zoë Kravitz on Fallon
Chrissy Teigen Drinking From a Flask at the 2018 Emmys
Glenn Weiss Proposing During Emmy Awards Acceptance Speech
Missy Elliott Surprises Woman From Viral Video on Ellen
LeBron James and Channing Tatum Dares on The Ellen Show
Gender Reveal With Giant Baby Doing Fortnite Hype Dance
Video of Ariana Grande Restarting a Song So a Fan Can Record
Beyoncé and JAY-Z at Concert After Man Runs on Stage Video
Beyoncé Almost Falling on Stage Video August 2018
Remembering to Enjoy Parenting
From Our Partners
Latest Moms
All the Latest From Ryan Reynolds