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Figure out the best person to approach. You can be pitching to anyone from your boss, somebody in marketing or HR, or maybe even an executive. Pick someone who you feel would be gung ho about the idea. Decide who would best suit your purposes and remember to take into factor your relationship with them. If you're going to be working with someone other than your boss (because her interest in this venture seems lukewarm), at least inform her that you’re working on this project. Let her know why it’s important to you. You need to tell her about what's going on so she is aware that you’re not wasting time at work with your volunteer gig.