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Be your own marketing superstar. It’s great if your superior is equally enthusiastic about the idea, because she can send an email through your company’s internal server, which your co-workers may pay more attention to. Announce your plan at meetings, and just keep talking about it to rack up interest. Update people on your progress and make sure you’re staying organized and really carrying out the steps you planned. It can be a deterrent to other people if they notice that you're not on track with things.